Christine Comaford-Lynch, multi-business CEO and multi-millionaire put something into words in her recent book "Rules for Renegades: How to Make More Money, Rock Your Career, and Revel in Your Individuality" that sounds like it came out of my mouth. It succinctly sums up my business viewpoint, so I wanted to share.
"My greatest challenge when working with businesses is getting them to change course after they've poured tremendous resources into making something happen that isn't working.
"Remember: an illusion is something you use to change the reality around you. A delusion is something that prevents you from seeing the reality around you. The companies suffering under delusions prefer to die a slow death by staying in a losing proposition rather than accepting the risk that comes with being a quick change artist."
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