Jingle’s free 411 service has announced that users have now placed over 100 million 411 calls.
Jingle isn’t creating a new market - they are destroying an entrenched, $8 billion market with an ad supported, free product. Every call processed by their system is $1 to $1.50 that won't end up in a greedy telephone provider's pocket.
Their profit per call is minimal... but in volume it has potential. And the biggest benefit is it encourages people to continue using their phone (especially cell phones) to get directory assistance. Jingle's call automation techniques make their costs to provide the service much more sustainable than traditional directory assistance models.